Today, 8 June 2019 is World Ocean Day. Nobody can forget seeing those images on the recent David Attenburgh show where the mummy whale carried round her baby that had passed away or the images around the world with piles of plastic strewn everywhere.
There’s no denying that plastic is EVERYWHERE. It’s going to be around for a long time and it’s not something we can just easily replace. What we can do however are make small changes to our everyday lives. The majority of commuters now have a keep cup in one form or another and restaurants have removed plastic straws and cutlery.
The Body Shop have always had the environment and fair trade at its core. Their products are cruelty free, not tested on animals and are vegan friendly. They find communities in abroad where they can pay farmers, growers and workers fairly and give back to them.
The Body Shop latest focus is plastic. They have found a community fair trade scheme whereby people (including children) are collecting plastic from the beaches in India. Workers then take this to a local centre where they are paid by the weight of their ‘treasure’. People are paid a fair wage for their efforts and are able to use this to fund a better way of living. The Body Shop then recycles this plastic to use for their own products.
The Body Shop pledge that by 2030 all of their packaging will be made from recycled plastics using this new scheme. You can read more about the scheme here.
They have also introduced a new recycling system. Simple take 5 empties into the store and you’ll receive a £5 bonus on your loyalty card.
COMMENT / LIKE / FOLLOW & SHARE
*AD – PR Event – I was invited to this event but was under no obligation to write this post